Scaling Syte’s Recommendation Engine with Naviteq DevOps

Syte is the only AI-powered product recommendation engine built from the ground up for apparel eCommerce, trusted by top brands to boost conversions and increase sales. With limited time to capture customer interest—especially on mobile—Syte delivers highly personalized recommendations that resonate with shoppers immediately, reducing bounce rates and keeping customers engaged. Their algorithms, trained on billions of interactions, ensure customers discover relevant products faster. Whether addressing out-of-stock issues or enhancing product discovery, Syte elevates the shopping experience, driving consistent sales growth while seamlessly integrating with your existing systems.
As an 8-year-old startup deeply rooted in tech, Syte’s workforce includes data scientists, engineers, and specialists in third-party tool integrations. With a heavy emphasis on cloud-native infrastructure, Syte needs ongoing expert DevOps services to streamline and continuously scale its operations.

Scaling cloud-native infrastructure with limited in-house resources

As a fast-growing cloud-native company, Syte is scaling its infrastructure to meet expanding business demands. Ensuring scalability, reliability, and cost efficiency across a multi-cloud environment requires advanced DevOps expertise, particularly with Syte’s rapid development pace and ambitious growth targets.
The challenge extends beyond merely sourcing skilled DevOps talent. Syte requires a partner capable of delivering end-to-end DevOps support—from infrastructure as code (IaC) to continuous cost optimization—that integrates seamlessly into Syte’s workflows. To support its scaling journey, Syte turned to Naviteq.

The power of DevOps as a Service with a team-backed approach

The resulting partnership brought highly-skilled DevOps professionals who seamlessly integrated into Syte’s cloud-native environment. Through Naviteq’s DevOps as a Service model, Syte was able to tap into a team with extensive expertise in cloud-native infrastructure, DevOps, and cost optimization. This meant that Syte gained access to dedicated DevOps personnel, as well as Naviteq’s broader team of experts, a major advantage for solving complex challenges.
The DevOps lead that Naviteq appointed can always draw on Naviteq’s internal resources for troubleshooting, collaboration, and knowledge-sharing. In practice, this amounts to having the benefit of a full DevOps team, for the cost of a single role. “You pay for one, but you get a team,” noted Syte’s CTO, Yair Green. This capability has proved invaluable as Syte has scaled, keeping infrastructure agile and reliable.
With Naviteq, Syte gained support across various DevOps functions, including performance optimization, CI/CD processes, and cloud cost management. Naviteq’s seamless integration with Syte’s team made its DevOps professionals feel like part of the Syte organization. They were always on call, available to respond quickly to any operational needs, and fully immersed in Syte’s culture and workflows.

Enhanced efficiency, reliability, and seamless integration

Naviteq’s involvement has helped Syte to streamline its approach to DevOps. With Naviteq managing critical DevOps functions, Syte’s developers can focus on delivering and enhancing features, rather than managing infrastructure.
The relationship has been defined by clear communication, flexibility, and support. This high level of integration and commitment from Naviteq means that Syte’s DevOps needs are consistently met, even as the demands on their platform evolve.
Syte’s relationship with Naviteq also extends beyond DevOps. Their collaboration has led to a mutual exploration of new initiatives, creating an ecosystem of partners that benefits both companies. As Green put it, “Naviteq helps us explore new ideas, business development opportunities, and shared initiatives.”

A partnership built on trust, expertise, and innovation

For Syte, the partnership with Naviteq is a strategic asset as the company continues to grow in the eCommerce and AI space. With Naviteq providing reliable and scalable DevOps solutions, Syte is well-equipped to handle future challenges and further refine their platform. The team-backed model means that as Syte’s requirements shift, Naviteq can adapt swiftly.
Moving forward, Syte anticipates further optimizations in cost management, deployment speed, and infrastructure reliability as Naviteq continues to contribute to their DevOps and cloud strategies. With Naviteq by their side, Syte is empowered to push the boundaries of visual discovery technology and deliver a superior experience to eCommerce retailers and their customers alike.