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The Kubernetes Cost Optimization Playbook

Kubernetes has become the de facto standard for container orchestration, powering 99% of modern cloud-native projects. While it offers unparalleled scalability and flexibility, organizations often experience sticker shock when their cloud bills arrive. This playbook provides engineering leaders with a comprehensive framework for understanding, monitoring, and optimizing Kubernetes costs without sacrificing performance or reliability.

Based on real-world implementations across dozens of production environments, this blog post addresses the critical financial decisions that CTOs and engineering directors face when running Kubernetes at scale. From choosing between spot and reserved instances to budgeting for observability, we’ll explore the trade-offs that can make or break your cloud budget.

Understanding the true cost of Kubernetes

While Kubernetes itself is open source and technically free, the total cost of ownership extends far beyond the software. Organizations typically see their infrastructure costs double when migrating from simpler solutions like AWS ECS to managed Kubernetes services like EKS.

A recent client migration case study shows this perfectly. Moving from ECS to EKS to meet AWS Marketplace requirements (which mandated Helm packaging) resulted in costs getting doubled. The culprit wasn’t Kubernetes itself, but the architectural changes required and resource over-provisioning that went unaddressed for months.

The Kubernetes cost breakdown

Control plane costs (5%)

  • Managed Kubernetes services charge approximately $70-150 per month per cluster
  • While seemingly small, multiple environments (dev, staging, production) add up quickly
  • Self-managed control planes save money but dramatically increase operational overhead

Worker nodes (40%)

  • Virtual machines running your workloads represent the largest cost component
  • Includes CPU, memory, storage, and network resources
  • Optimization opportunities through right-sizing, spot instances, and autoscaling

Service internals (20%)

  • Add-ons and operators that make Kubernetes production-ready
  • External DNS, ingress controllers, monitoring agents, security tools
  • Often overlooked but can accumulate significant costs

Operational overhead (35%)

  • Engineer time for cluster management, upgrades, and incident response
  • Often the most expensive component when factoring in senior engineer salaries
  • Includes planning, deployment, monitoring, and troubleshooting

Spot, reserved or on-demand: decision matrix

Choosing the right compute model for your Kubernetes nodes is one of the most impactful decisions you can make to optimize costs. Each model offers a different balance of cost, availability, and stability.

Spot instances

This model allows you to bid on and use unused cloud provider capacity at a deeply discounted price (up to 90% off On-Demand). The catch is that the cloud provider can reclaim the instances with a short notice period (typically two minutes). Spot instances are perfect for fault-tolerant, stateless, and flexible workloads that can handle interruptions, such as batch processing, CI/CD runners, or some web services. To use them effectively in Kubernetes, your applications must be designed for resilience using techniques like retries and graceful shutdowns. This results in:

  • 50-90% savings compared to on-demand pricing
  • Can be reclaimed with 2-minute notice when demand increases
  • Best for stateless applications, batch processing, fault-tolerant workloads

Reserved Instances (RIs)/ savings plans

Reserved Instances are where you commit to using a specific instance type for a one- or three-year term in exchange for a significant discount (up to 72%). RIs are best for stable, predictable workloads that will run continuously, such as core production services. The main drawback is the lack of flexibility; if your workload needs change, you may be stuck with an underutilized or mismatched reservation. This results in:

  • 20-60% savings with 1-3 year commitments
  • Predictable pricing for stable workloads
  • Best for production workloads with consistent usage patterns

On-demand instances

This is the default and most straightforward option. You pay for compute capacity by the second or minute without any long-term commitment. On-demand instances offer the highest flexibility and are ideal for unpredictable workloads or short-term testing. However, they come at a premium price. Using on-demand instances results in:

  • Pay-as-you-go pricing with no commitments
  • Highest cost but maximum flexibility
  • Best for variable workloads, development environments, short-term projects

Decision matrix

Workload type Recommended compute model Rationale
Mission-critical, stateful applications (e.g., databases) Reserved or On-Demand High availability and predictability are non-negotiable.
Fault-tolerant, stateless applications (e.g., image processing, CI/CD) Spot Instances Cost savings are massive, and the workload can easily recover from interruptions.
Unpredictable, spiky traffic (e.g., event-driven APIs) On-Demand with Horizontal Pod Autoscaling (HPA) Flexibility to scale up and down quickly is more important than long-term cost savings.
Base production workload Reserved Instances for a baseline, and On-Demand for spikes A hybrid approach to lock in savings for consistent usage while maintaining flexibility for variable demand.

Many successful organizations use a hybrid approach:

  • 70% Spot instances for general workloads with proper fault tolerance
  • 20% On-Demand for critical services and burst capacity
  • 10% Reserved for baseline capacity of mission-critical applications

This strategy typically achieves 40-50% cost savings while maintaining high availability through proper application design and cluster autoscaling.

Node pool design and resource right-sizing

The way you structure your Kubernetes worker nodes and allocate resources can have a profound impact on your spending. A well-designed node pool strategy prevents overprovisioning, improves utilization, and ensures your workloads are running on the most cost-effective hardware.

Node pool strategy

Instead of a single, monolithic node pool, consider a multi-node pool approach. Separate your  concerns through node pools. An example of this approach is: 

  • System node pool: Dedicated to Kubernetes system components
  • Application node pool: For your business applications
  • Batch processing pool: For background jobs and data processing
  • GPU node pool: For machine learning workloads (if needed)

This separation allows for independent scaling, different instance types, and targeted cost optimization strategies.

Resource requests and limits

Properly defining resource requests and limits is a fundamental aspect of Kubernetes cost optimization. This is where most overprovisioning occurs.

  • Resource requests: This is the minimum amount of CPU and memory a container needs to be scheduled. Setting this too high leads to idle, unused resources. Setting it too low can result in the scheduler placing the pod on a node with insufficient resources, causing it to fail.
  • Resource limits: This is the maximum amount of CPU and memory a container can consume. If a container exceeds its memory limit, it will be terminated. If it exceeds its CPU limit, it will be throttled.

The right-sizing process

Before optimization, it’s a good idea to collect 2-4 weeks of resource utilization data on:

  • CPU usage patterns (average, peak, 95th percentile)
  • Memory consumption over time
  • Network I/O requirements
  • Storage IOPS and throughput needs

Once the resource utilization data is collected, follow the given right-sizing process:

  1. Audit current allocation
    • Use kubectl top pods and monitoring dashboards
    • Identify containers with <30% resource utilization
    • Flag applications with memory limits significantly exceeding usage
  2. Calculate optimal resources
    • Set CPU requests at 75th percentile of usage
    • Set memory requests at 90th percentile plus 20% buffer
    • Ensure limits prevent resource contention
  3. Gradual implementation
    • Start with non-critical environments
    • Reduce resources by 25% increments
    • Monitor for performance degradation
    • Apply lessons learned to production

Use real-world metrics to inform your requests and limits. Tools like Kubecost or the Vertical Pod Autoscaler (VPA) can analyze your application’s historical resource usage and provide data-driven recommendations.

Tools for resource optimization

  • Vertical Pod Autoscaler (VPA): The VPA continuously monitors the resource usage of your pods and can automatically adjust their requests and limits. It can run in recommendation mode, where it just provides suggestions without applying them, or in active mode, where it automatically resizes your pods.
  • Horizontal Pod Autoscaler (HPA): The HPA automatically scales the number of pod replicas up or down based on metrics like CPU or memory utilization. Set appropriate scale-down stabilization windows and try to avoid aggressive scaling policies that cause thrashing.
  • Karpenter: Karpenter is a high-performance Kubernetes cluster autoscaler that watches for unschedulable pods and launches exactly the right size and type of node to host them. Unlike traditional autoscalers, it doesn’t work with pre-defined node groups, making it highly efficient. Karpenter can mix instances and automatically use spot instances.

Observability: budgeting for metrics, logs, and traces

Observability is a crucial, but often expensive, component of a production-grade Kubernetes cluster. It’s the process of collecting and analyzing data, metrics, logs, and traces to understand the internal state of your applications. It often represents 10-15% of total Kubernetes costs but provides essential visibility into performance, security, and reliability. The challenge lies in balancing comprehensive monitoring with cost control.

Metrics strategy

Metrics are numerical data points that represent a system’s state over time (e.g., CPU utilization, request latency). Tools like Prometheus or VictoriaMetrics are used to collect and store these metrics. The cost is tied to storage and the number of metrics collected. To optimize, ensure you’re only collecting the metrics you need and setting a reasonable retention period.

Traditional Prometheus challenges

  • Memory consumption grows linearly with cardinality
  • Single-node architecture limits scalability
  • Storage costs increase with retention periods
  • Query performance degrades over time

VictoriaMetrics advantages

  • 50-80% reduction in memory usage compared to Prometheus
  • Horizontal scalability through microservices architecture
  • Better compression rates for long-term storage
  • Compatible with existing Prometheus queries and dashboards

Metrics cost optimization

  • Implement metric retention policies based on importance
  • Use recording rules for frequently-queried complex metrics
  • Regularly audit high-cardinality metrics
  • Consider sampling for non-critical metrics

Logging architecture

Logs are detailed, timestamped records of events. Centralized logging with tools like Victoria Logs, Loki, or the ELK Stack (Elasticsearch, Logstash, Kibana) can quickly become a major cost driver due to the sheer volume of data. To optimize, filter out noisy or unnecessary logs at the source, and use a cost-effective storage solution. Some common centralised logging options are:

Elasticsearch/OpenSearch

  • Mature ecosystem with rich query capabilities
  • Higher resource requirements and operational complexity
  • Expensive scaling for large log volumes

Loki

  • Prometheus-inspired logging solution
  • More cost-effective than Elasticsearch
  • Requires S3/GCS for long-term storage
  • Steeper learning curve for complex queries

VictoriaLogs (emerging)

  • Newer solution from VictoriaMetrics team
  • Simplified architecture with local storage
  • Still maturing but shows promise for cost reduction

Distributed tracing budget

Traces track the journey of a single request across multiple services. While invaluable for debugging complex microservice architectures, they are also the most expensive form of observability data to collect and store. Use sampling strategies to only trace a fraction of your requests, focusing on high-traffic or error-prone endpoints.

When to implement tracing

  • Microservices architectures with > 5 services
  • Complex request flows requiring debugging
  • Performance optimization initiatives
  • Sufficient budget for tooling and expertise

Effective tracing solutions

  • Jaeger: Open-source option with reasonable resource requirements
  • OpenTelemetry: Vendor-neutral instrumentation
  • Datadog APM: Premium option with rich features but higher cost

Tracing sampling strategy

  • Implement head-based sampling (1-10% of traces)
  • Use tail-based sampling for error scenarios
  • Focus on critical user journeys initially
  • Gradually expand coverage based on ROI

Treat your observability stack like a separate project with its own budget. Define what you need and, more importantly, what you don’t. Use open-source tools like VictoriaMetrics and Grafana to build a powerful observability stack without the per-GB or per-user costs of some commercial alternatives.

Secrets, backups, snapshots, and compliance costs

Beyond the core compute costs, several other operational expenses can add up. They are:

Secrets management

Solutions like AWS Secrets Manager, HashiCorp Vault, or Kubernetes Secrets CSI Driver store and manage sensitive information. While a necessary security measure, each stored secret and API call to retrieve it can incur costs.

Why does external secrets management matter?

  • Kubernetes secrets are base64 encoded, not encrypted at rest by default
  • Version control of secrets creates security vulnerabilities
  • Compliance requirements often mandate centralized secret management
  • Audit trails for secret access and rotation

Some cost-effective secrets solutions are:

HashiCorp Vault

  • Self-hosted option with granular access control
  • Higher operational overhead but lower recurring costs
  • Excellent for organizations with dedicated security teams

Cloud-native solutions

External secrets operator

  • Synchronizes external secrets into Kubernetes
  • Reduces API calls through caching
  • Supports multiple secret backends

Backups, snapshots and disaster recovery

Regular backups of your persistent volumes and application data are essential for disaster recovery. The cost is related to the storage used and the frequency of snapshots. Define a clear retention policy to avoid holding on to old backups for too long.

What needs backup in Kubernetes

  • Persistent volume data
  • Kubernetes manifests and configurations
  • Secrets and certificates
  • Custom resource definitions
  • RBAC configurations

Velero: The De-facto standard

  • Backs up Kubernetes resources and persistent volumes
  • Supports multiple cloud storage backends
  • Disaster recovery and cluster migration capabilities
  • Resource cost: $0.023 per GB per month (AWS S3 standard)

Snapshot management

  • Enable automatic EBS/GCE disk snapshots
  • Implement retention policies (7 daily, 4 weekly, 12 monthly)
  • Use incremental snapshots to reduce storage costs
  • Tag snapshots for cost allocation and compliance

Compliance and security costs

Compliance requirements (e.g., SOC 2, HIPAA) often necessitate additional tools and services, such as network policy engines, vulnerability scanners, and audit logging. These services, and the time spent on maintaining them, contribute to your overall operational costs.

Encryption requirements

  • Encrypt all data at rest (no additional cost in most clouds)
  • Use TLS for all communications
  • Implement certificate management with cert-manager

Audit logging

  • Kubernetes audit logs for compliance tracking
  • CloudTrail/Activity Logs for infrastructure changes
  • Centralized logging for security event correlation

Security scanning and policies

  • Container image vulnerability scanning
  • Policy enforcement with tools like OPA Gatekeeper
  • Network policies for micro-segmentation
  • Regular security assessments and penetration testing

Recommended tools: VPA, Karpenter, VictoriaMetrics, Grafana

Vertical Pod Autoscaler (VPA)

An open-source tool that automatically adjusts the resource requests and limits of your pods based on their historical usage.

Deployment approach

  • Begin in “recommendation mode” to avoid pod restarts
  • Focus on stateless applications first
  • Exclude databases and stateful services initially
  • Gradually enable automatic updates for dev environments

VPA configuration best practices

Karpenter

An open-source, high-performance cluster autoscaler that simplifies and optimizes the provisioning of new nodes. It works by launching a new node only when a pod is unschedulable and then selecting the most cost-effective instance type for that specific pod.

Key advantages over cluster autoscaler

  • Provisions right-sized nodes for pending pods
  • Automatic spot instance diversification
  • Faster scaling with sub-minute node provisioning
  • No pre-defined node groups required

Migration strategy

  1. Deploy Karpenter alongside existing node groups
  2. Gradually shift workloads to Karpenter-managed nodes
  3. Monitor cost impact and stability
  4. Deprecate traditional node groups once confident

Sample Karpenter NodePool configuration

Expected ROI: 25-50% reduction in compute costs through optimal instance selection and spot usage.

VictoriaMetrics

A fast, cost-effective, and scalable open-source monitoring solution and time-series database. It is a more efficient alternative to Prometheus, especially for large-scale deployments.

Migration from Prometheus

  • Deploy VictoriaMetrics cluster components
  • Configure Prometheus to remote-write to VictoriaMetrics
  • Gradually migrate dashboards and alerting rules
  • Decommission Prometheus after validation period

Resource savings

  • Major reduction in memory usage
  • Major reduction in storage requirements
  • Improved query performance for large datasets
  • Better long-term data retention economics

Grafana

A leading open-source analytics and visualization platform. You can use it to create beautiful and informative dashboards to monitor your Kubernetes cluster’s performance and costs using data from sources like VictoriaMetrics or Prometheus.

Essential Kubernetes dashboards

  • Cluster resource utilization and costs
  • Node efficiency and waste identification
  • Application performance and resource usage
  • Cost allocation by team or namespace

Key metrics to track

  • Cost per pod, namespace, and cluster
  • Resource efficiency (requested vs. used)
  • Spot instance interruption rates
  • Storage utilization and growth trends

Implementation roadmap

An easy roadmap you can follow to optimize your Kubernetes cost is as follows:

Phase 1: visibility (months 1-2)

  • Deploy Kubecost for cost tracking
  • Implement resource utilization monitoring
  • Establish baseline metrics and KPIs
  • Create cost allocation model

Phase 2: quick wins (months 2-3)

  • Right-size obviously over-provisioned resources
  • Implement pod resource requests and limits
  • Schedule down dev/test environments during off-hours
  • Enable basic horizontal pod autoscaling

Phase 3: advanced optimization (months 3-6)

  • Deploy Karpenter for intelligent node management
  • Implement spot instance strategies
  • Optimize observability stack (VictoriaMetrics migration)
  • Advanced autoscaling with KEDA

Phase 4: continuous improvement (ongoing)

  • Quarterly cost optimization reviews
  • Automated policy enforcement
  • Advanced scheduling and placement strategies
  • Cost optimization culture and training

Key Performance Indicators(KPIs) of success

The key performance indicators for measuring success are as follows:

Cost efficiency metrics

  • Cost per pod per month
  • Resource utilization percentage (target: >70%)
  • Spot instance coverage (target: >50%)
  • Month-over-month cost trends

Operational metrics

  • Time to detect cost anomalies (target: <24 hours)
  • Resource right-sizing frequency (target: monthly)
  • Failed deployment rate due to resource constraints (target: <1%)

Business impact

  • Total cloud cost as percentage of revenue
  • Engineering team productivity (measured by deployment frequency)
  • Infrastructure cost per customer or transaction

Organizations following this playbook typically achieve Faster scaling and better application performance and enhanced visibility and predictability of cloud spending.

Conclusion

Kubernetes cost optimization and management is not a one-time project but an ongoing practice that requires tooling, process, and cultural change. By implementing the strategies outlined in this playbook, engineering leaders can achieve significant cost savings while maintaining or improving system reliability and performance.

The key to success lies in combining the right tools with regular optimization cycles and strong cost visibility. Start with quick wins to build momentum, then gradually implement more sophisticated optimization strategies as your team’s expertise grows.

Naviteq‘s experts can guide you through this journey, helping you identify and implement the most impactful optimizations for your specific environment. Remember that every dollar saved on infrastructure costs can be reinvested in product development, team growth, or new technology initiatives. In today’s competitive landscape, efficient resource utilization isn’t just about cost savings, it’s about sustainable business growth.

Ready to optimize your Kubernetes costs? 

Contact Naviteq today for a free consultation with a Naviteq engineer to identify immediate savings opportunities and develop a customized optimization strategy for your organization.

Frequently Asked Questions

Using spot instances is often a wise choice if you have a proper infrastructure setup and company cloud architecture. If your applications are stateless, have multiple replicas, and follow cloud-native principles with graceful shutdown handling, spot instances can provide 50-90% cost savings. Start with non-critical workloads and gradually expand coverage.

Quarterly reviews are recommended as a baseline, with monthly checks for rapidly growing environments. Resource usage patterns change as applications evolve, user loads shift, and new services are deployed. Regular optimization enables proactive response to potential issues,  prevents cost creep and maintains efficiency.

One of the most common mistakes that organizations make when trying to reduce Kubernetes costs is over-provisioning resources without measurement. Teams guess at CPU and memory requirements instead of using performance data, often requesting 3-4x what applications actually need. Always start with monitoring and baseline measurements before optimization.

For larger environments with high metric cardinality, VictoriaMetrics can significantly reduce memory usage and storage costs. However, smaller clusters may not see meaningful savings. Consider the migration effort against your current monitoring costs and growth projections.

Start with visibility tools like Kubecost to show current spending patterns. Present specific examples of over-provisioned resources and calculate potential monthly savings. Most executives respond to clear before/after cost projections and monthly budget impact.

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If you fill out contact forms for any other purpose, including the download of white papers or to request a demo, we process data with a legitimate interest to prevent spam and restrict the direct marketing of third-party companies. Our interactions are aimed at driving engagement and maximizing the value you get through our services. These interactions may include information about our new commercial offers, white papers, newsletters, content, and events we believe may be relevant to you.

3.4. Data retention period

We set a retention period for your data collected from contact forms on our websites to 1 year. This data may be further used to contact you if we want to send you anything relevant to your initial request (e.g., updated information on the white papers you downloaded from our websites).

3.5. Data recipients

We do not transfer data to third parties, apart from the cases described in the General data processing section and this section.

4. Data we gather from our web forms

4.1. We collect the following categories of data

When you answer a question and/or provide information via chatbot, you share the following information with us:

  • Name/surname
  • Position
  • Phone number
  • E-mail
  • Location
  • Company name
  • Any other information you provided to us from your request

4.2. How we process the data gathered

The information gathered is transferred to our CRM or Hubspot. Later, it may be used to contact you with something relevant to your initial request, provide further information related to the topic you requested, and deliver quality service.

By sharing personal information with us, you are giving consent for us to rightfully use and process in any way your data, including for the following business purposes:

  • Send any updates regarding services you have shown interest in or provide further information related to the topic you requested.
  • Contact and communicate with you regarding your initial request.
  • To get your consent to further contact you regarding any other services you might be interested in.
  • Maintenance and support activities of our CRM system and related activities, etc.

All the information gathered via chatbot is processed by the following services:

  • WordPress (Privacy Policy)
  • Gmail services that deliver notifications about the filled out contact forms to our employees (Privacy Shield)
  • Drift.com, Inc. (Privacy Policy)

4.3. Purposes and legal basis for data processing

If you share personal data via chatbot to get an expert’s take on your project or to get familiar with the services our company delivers, we process your data in order to enter into a contract and to comply with our contractual obligations (to render Services), or answer to your request. This way, we may use your personal information to provide services to you, as well as process transactions related to the services you inquired from us. For example, we may use your name or an e-mail address to send an invoice or to establish communication throughout the whole service delivery life cycle. We may also use your personal information you shared with us to connect you with other of our team members seeking your subject matter expertise. In case you use multiple services offered by our company, we may analyze your personal information and your online behavior on our resources to deliver an integrated experience. For example, to simplify your search across a variety of our services to find a particular one or to suggest relevant product information as you navigate across our websites.

With an aim to enhance our productivity and improve our collaboration—under our legitimate interest—we may use your personal data (e.g., an e-mail, name, job title, or activity taken on our resources) to provide information we believe may be of interest to you. Additionally, we may store the history of our communication for the legitimate purposes of maintaining customer relations and/or service delivery, as well as we may maintain and support the system, in which we store collected data.

If you share personal data via chatbot for any other purpose we process data with a legitimate interest to prevent spam and restrict direct marketing of third-party companies. Our interactions are aimed at driving engagement and maximizing value you get through our services. These interactions may include information about our new commercial offers, white papers, newsletters, content, and events we believe may be relevant to you.

4.4. Data retention period

We set a retention period for your data collected from communication with us via chatbot to 6 years. This data may be further used to contact you if we want to send you anything relevant to your initial request (e.g., updated information on your initial request, etc).

4.5. Data recipients

We do not transfer data to third parties, apart from the cases described in the General data processing section and this section.

5. Data we gather via e-mails, messengers, widgets, and phones

5.1. We collect the following categories of data

When you interact with us via any other means and tools, we gather the following information about you:

  • Name/surname
  • Position
  • Phone number
  • E-mail
  • Location
  • Company name
  • Any other information you provided to us from your request

The information about a customer call is stored in our internal system and includes a full call recording (starting the moment a connection was established), a voice recording if any available, a phone number, and a call duration.

5.2. How we process the data gathered

All the requests acquired via e-mail are stored within a business Gmail account of Naviteq located at the Google’s server. The information about the request is further transferred and stored in internal CRM either by employees of Naviteq manually or automatically for further processing according to our purposes. We may maintain and support the system, in which we store collected data.

5.3. Purposes and legal basis for data processing

When you contact us via any other means to get an expert’s take on your project / our services or to make any kind of a request, we process your data in order to enter into a contract, to comply with our contractual obligations (to render Services), or answer to your request.

This way, we may use your personal information to provide services to you, as well as process transactions related to the services you inquired from us. For example, we may use your name or an e-mail address to send an invoice or to establish communication throughout the whole service delivery life cycle. We may also use your personal information you shared with us to connect you with other of our team members seeking your subject matter expertise. In case you use multiple services offered by our company, we may analyze your personal information and your online behavior on our resources to deliver an integrated experience. For example, to simplify your search across a variety of our services to find a particular one or to suggest relevant product information as you navigate across our websites. With an aim to enhance our productivity and improve our collaboration, what is our legitimate interest, we may use your personal data—such as an e-mail, name, job title, or activity taken on our resources—to provide information we believe may be of interest to you. Additionally, we may store the history of our communication for the legitimate purposes of maintaining customer relations and/or service delivery.

If you communicate with us for any other purpose we process data with a legitimate interest to prevent spam and restrict direct marketing of third-party companies. Our interactions are aimed at driving engagement and maximizing value you get through our services. These interactions may include information about our new commercial offers, white papers, newsletters, content, and events we believe may be relevant to you or your initial request.

5.4. Data retention period

We set a retention period for the data collected to 6 years. This data may be further used to contact you if we want to send you anything relevant to your initial request.

5.5. Data recipients

We do not share data with third parties, apart from the cases described in the General data processing section and cases stipulated in our third partner’s privacy policies.

6. Data we gather if you are our customer

6.1. We collect the following categories of data

If you are our customer, you have already shared the following information with us to process:

  • Names/surnames of contact persons
  • Positions
  • Phone numbers
  • E-mails
  • Skype IDs
  • Company name/address
  • Any other information you provided to us during service delivery
  • History of our communication, etc.

6.2. How we process the data gathered

  • Information about the existing customers is transferred to our internal CRM (by our employees manually or automatically on receiving a contact form) and Hubspot (HubSpot, Inc. Privacy Policy) for further processing a customer request and providing relevant services, as well as developing recommendations on improving the services we deliver. We may further need any maintenance and support activities of our CRM system or any related activities.
  • To share contact information and information related to the services a customer is interested in, we may use the following messengers: Skype (Privacy Policy), Viber (Privacy Policy), WhatsApp (Privacy Policy), or Telegram (Privacy Policy), as well as e-mail services—Gmail (Privacy Policy) or Outlook (Privacy Policy)
  • To store and share project requirements or any other information submitted by a customer (e.g., a project budget estimation to deliver a suitable commercial offer, UI mockups submitted by a customer, test access to a customer system, etc.), we may use services of Google (Privacy Policy), Adobe (Privacy Policy), Microsoft Office (Privacy Policy), Atlassian (Privacy Policy), and Trello (Privacy Policy)
  • To provision phone calls in a distributed manner, Naviteq makes use of services to store historical data about the activities conducted.
  • To establish internal business processes within our departments and teams and to ensure timely request processing, we make use of Trello (Privacy Policy) and Atlassian (Privacy Policy). These services may store project information related to a technology stack, budget, roadmap, deadlines, Naviteq project team, etc.
  • To store the audio recordings of negotiations with a customer in order to clarify details if necessary and conduct meetings with previous, existing, and potential customers, we make use of GoToMeeting (Privacy Policy), and Hangouts (Privacy Policy), or Zoom (Privacy Policy).
  • To store case studies, describing a delivered project approved by a customer, we use an internal web portal—SharePoint Portal (Privacy Policy)—which only employees of Naviteq can access.
  • To provision contracts, all the data about the active customers is stored in a secured internal network resource with limited access. This resource is available only to our account managers or other employees concerned for the purpose of improving service delivery while establishing communication with a customer, issuing an invoice, and generating reports for a customer. Additional services Naviteq uses for issuing invoices Azets AS (Privacy Policy). These services process data in compliance with the privacy policies of the mentioned services.
  • Additionally, by sharing with us this information you are giving consent to contact you in order to get your consent for the possibility to contact you regarding any other services you might be interested in

6.3. Purposes and legal basis for data processing

We use personal data submitted for the following purposes:

To fulfill/comply with our contractual obligations or answer your request. For example, we use your name or an e-mail in contact to send invoices or communicate with you at any stage of the service delivery life cycle. This way, we may use your personal information to provide services to you, as well as process transactions related to the services you inquired from us. For example, we may use your name or an e-mail address to send an invoice or to establish communication throughout the whole service delivery life cycle. We may also use your personal information you shared with us to connect you with other of our team members seeking your subject matter expertise. In case you use multiple services offered by our company, we may analyze your personal information and your online behavior on our resources to deliver an integrated experience. For example, to simplify your search across a variety of our services to find a particular one or to suggest relevant product information as you navigate across our websites.

With an aim to enhance our productivity and improve our collaboration, what is our legitimate interest, we may use your personal data—such as an an e-mail, name, job title, or activity took on our resources — to provide the information we believe may be of interest to you and communicate with you in order to get your consent for a possibility to contact you regarding any other services you might be interested in. Additionally, we may store the history of our communication for the legitimate purposes of maintaining customer relations and/or service delivery as well as to maintain and support our CRM system and related activities.

6.4. Data retention period

We set the retention period for your data about our customer to 1 year from last Service delivery. We keep it to be able to reach you when we have something relevant to your initial request (for example, updated information on related services, news, events, updates, etc).

6.5. Data recipients

We do not share data with third parties, apart from the cases described in the General data processing section or in this section.

7. Data we gather from the attendees of our events

7.1. We collect the following categories of data

When you register or attend an event organized by Naviteq, you share the following information with us:

  • Names/surnames of contact persons
  • Positions
  • Phone numbers
  • E-mails
  • Skype IDs
  • Company name/address
  • Any other information you provided to us during service delivery
  • History of our communication, etc.

7.2. How we process the data gathered

Data about users who filled out a contact form is stored in our internal CRM, which shall be maintained and supported, and Hubspot (HubSpot, Inc. Privacy Policy) — by our employees manually or automatically on receiving a contact form — for further processing a customer request and providing relevant services, as well as developing recommendations on improving the services we deliver.

To share contact information, as well as information related to the events and services that may be of interest to a customer, Naviteq may use the following:

  • Messengers: Skype (Privacy Policy), Viber (Privacy Policy), WhatsApp (Privacy Policy), or Telegram (Privacy Policy)
  • E-mail services Gmail (Privacy Policy) or Outlook (Privacy Policy)
  • Social media platforms: LinkedIn (Privacy Policy)
  • VOIP phone and conferencing services: GoToMeeting (Privacy Policy), Hangouts (Privacy Policy) or Zoom (Privacy Policy).

To provide users with the possibility to register for an event organized by Naviteq and acquire tickets, we use Eventbrite (Privacy Policy).

To store and share information about attendees of the events organized by Naviteq, as well as to improve all the online activities related to such events, Naviteq makes use of the services of Google (Privacy Policy) and Microsoft (Privacy Policy)

To enable marketing activities and share information about relevant services provided by our company, we use remarketing and advertising instruments available through Google Adwords (Privacy Policy).

To build a strong community around the events organized by Naviteq and to interact with those interested in our services, we use Meetup.com (Privacy Policy).

To optimize internal processes and improve communication channels, we may use Atlassian (Privacy Policy) and Trello (Privacy Policy).

7.3. Purposes and legal basis for data processing

To establish efficient communication with customers about our services, we may use the following data:

  • To fulfill and comply with our contractual obligations or answer to your request. To maintain contract development, we use your contact data to send transactional information via e-mail, Skype, or any other communication means or services. Your contact data is also used to confirm your request, respond to any of your questions, inquiries, or requests, provide support, as well as send you any updates on the services we deliver.
  • To fulfill our legitimate interest, we use your contact information and information about your interaction with our services to send promotional materials that we find relevant to you via e-mail, Skype, or any other communication means or services. Our interactions are aimed at driving engagement and maximizing the value you get through our services. These interactions may include information about our new events, commercial offers, newsletters, content, and events we believe may be relevant to you. To fulfill our legitimate interest, we use your contact information which is stored at our CRM system in order to maintain and support our CRM system and carry on any related activities.

7.4. Data retention period

We set the retention period for your data about our customer to 6 years from the last event you have been registered. We keep it to be able to reach you when we have something relevant to your initial request (for example, updated information on calls, e-mail, etc.).

7.5. Data recipients

We do not share personal data with third parties, apart from the cases, which implies Naviteq is to provide a list of registrars to the organizer of the event with a view to ensuring an acceptable level of organization and security.

8. General data processing and data storage

Our processing means any operation or set of operations that is performed on personal data or on sets of personal data, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction, support, maintenance, etc.

The retention period of storing data varies on its type. As the retention period expires, we either delete or anonymize personal data collected. In case data was transferred to backup storage and, therefore, cannot be deleted, we continue to store it in a secure fashion, but do not use it for any purpose. In all the other cases, we proceed with the deletion of data.

The information available through our websites that was collected by third parties is subject to the privacy policies of these third parties. In this case, the retention period of storing data is also subject to the privacy policies of these third parties.

To prevent spam, we keep track of spam and swindler accounts, which may be blocked through filtering at the server level.

A request containing words, which may be treated as spam-related or which may promote the distribution of misleading information, are filtered at the server level, as well as by company employees manually.

Data storage on our servers, as well as on cloud services provided by Google, Amazon, Hubspot, and on other services, inter alia Drift.com or other stipulated in this policy.

We do not make automated decisions, including profiling.

9. Your rights

Below, you will find a list of the rights you are subject to. Please note that some of the enlisted rights may be limited for the requests, which expose the personal information of another individual who is subject to the very same rights for privacy. In such a case, we will not be able to satisfy your request for data deletion if it contains information we are eligible to keep by law.

The right to be informed and to access information. You have legal rights to access your personal data, as well as request if we use this data for any purpose. Complying with our general policy, we will provide you with a free copy of your personal information in use within a month after we receive your request. We will send your information in use via a password-protected PDF file. For excessive or repeated requests, we are eligible to charge a fee. In case of numerous or complex requests, we are eligible to prolong our response time by as much as two additional months. Under such circumstances, you will be informed about the reasons of these extensions. In case, we refuse to address a particular request, we will explain why it happens and provide you with a list of further actions you are eligible to proceed. If shall you wish to take further action, we will require two trusted IDs from you to prove your identity. You may forward your requests to our Data Protection Officer ([email protected]). Please provide information about the nature of your request to help us process your inquiry.

The right for rectification. In case you believe, we store any of your personal data, which is incorrect or incomplete, you may request us to correct or supplement it. You also have the right to introduce changes to your information by logging into your account with us.

The right to erase, or “the right to be forgotten”. Under this principle, you may request us to delete or remove your personal data if there is no solid reason for your data continued processing. If you would like us to remove you from our database, please e-mail [email protected]). The right to be forgotten may be brought into force under the following reasons:

  • Data, which no longer has a relation to its original purpose for the collection.
  • You withdraw consent with respect to the original reason data was processed, and there is no other reason for us to continue to store and process your personal data.
  • You have objections to processing your personal data, and there are no overriding legitimate reasons for us to continue to process it.
  • Your personal data has been unlawfully processed.
  • Your personal data has to be deleted to comply with a legal obligation in a European Union or a Member State law to which Naviteq is subject.
  • Your personal data has been collected in relation to the offer of information society services.

The right to restrict processing. Under this right, you may request us to limit the processing your personal data. In this regard, we are eligible to store information that is sufficient to identify which data you want to be blocked, but cannot process it further. The right to restrict processing applies to the following cases:

  • Where you contest the accuracy of your personal data, we will restrict data processing until we have verified the accuracy of your personal data.
  • Where you have objected to data processing under legitimate interests, we will consider whether our legitimate interests override yours.
  • When data processing is unlawful, and you oppose data deletion and request restriction instead.
  • If we no longer need your personal data, but you require this data to establish, exercise or defend a legal claim.

If we have disclosed your personal data in question to third parties, we will inform them about the restriction on data processing, unless it is impossible or involves disproportionate effort to do so. We will inform you if we decide to lift a restriction on data processing.

The right to object. You are eligible to object to processing your personal data based on legitimate interests (including profiling) and direct marketing (including profiling). The objection must be on “grounds relating to his or her particular situation.” We will inform you of your right to object in the first communication you receive from us. We will stop processing your personal data for direct marketing purposes, as soon as we receive an objection.

The right to data portability. You are eligible to obtain your personal data, which is processed by Naviteq, to use it for your own purposes. It means you have the right to receive your personal data — that you have shared with us—in a structured machine-readable format, so you can further transfer the data to a different data controller. This right applies in the following circumstances:

  • Where you have provided the data to Naviteq.
  • Where data processing is carried out because you have given Naviteq your consent to do so.
  • Where data processing is carried out to develop a contract between you and Naviteq.
  • Where data processing is carried out automatically. (No membership data is processed using automated means, so this right does not apply).

Withdrawal of consent. If we process your personal data based on your consent (as indicated at the time of collection of such data), you have the right to withdraw your consent at any point in time. Please note, that if you exercise this right, you may have to then provide your consent on a case-by-case basis for the use or disclosure of certain personal data, if such use or disclosure is necessary to enable you to utilize some or all of our services.

Right to file a complaint. You have the right to file a complaint about manipulations applied to your data by Naviteq with the supervisory authority of your country or a European Union Member State.

10. Data security and protection

We use data hosting service providers in the United States and Ireland to store the information we collect, and we do use extra technical measures to secure your data.

These measures include without limitation: data encryption, password-protected access to personal information, limited access to sensitive data, encrypted transfer of sensitive data (HTTPS, IPSec, TLS, PPTP, and SSH) firewalls and VPN, intrusion detection, and antivirus on all the production servers.

The data collected by third-party providers is protected by them and is subject to their terms and privacy policies.

The data collected on our websites by Naviteq, as well as the data, which you entrust us under NDAs and contracts, is protected by us. We follow the technical requirements of GDPR and ensure security standards are met without exception.

Though we implement safeguards designed to protect your information, no security system is impenetrable and due to the inherent nature of the Internet, we cannot guarantee that data is absolutely safe from intrusion by others during transmission through the Internet, or while stored on our systems, or otherwise in our care.

11. Data transfer outside EEA

We collect information worldwide and primarily store this information in the United States and Ireland. We transfer, process, and store your information outside of your country of residence across regions wherever we or our third-party service providers operate for the purpose of delivering our services to you and for maintenance and support purposes. Whenever we transfer your information, we take precautionary measures to protect it. Thus, the data by third-party providers may be transferred to different countries globally for processing. These data transfers fall under the terms and privacy policies of these providers and (or) under standard data protection clauses.

The data collected by Naviteq may be transferred across our offices. Headquartered in Israel.

12. General description

We may supplement or amend this policy by additional policies and guidelines from time to time. We will post any privacy policy changes on this page. We encourage you to review our privacy policy whenever you use our services to stay informed about our data practices and the ways you can help to protect your privacy.

Our services are not directed to individuals under 16. We do not knowingly collect personal information from individuals under 16. If we become aware that an individual under 16 has provided us with personal information, we will take measures to delete such information.

If you disagree with any changes to this privacy policy, you will need to stop using our services.

Contact us

Your information is controlled by Naviteq Ltd. Israel If you have questions or concerns about how your information is handled, please direct your inquiry to Naviteq Ltd. Israel, which we have appointed as responsible for facilitating such inquiries.

Naviteq Ltd. Israel:

Israel, Tel Aviv, Alon Building 1, Yigal Alon St 94, Tel Aviv-Yafo

Phone/fax: +972 (58) 4448558

E-Mail: [email protected]