Home » From Manual to Modular: How to Build Reusable IaC Modules the Right Way

From Manual to Modular: How to Build Reusable IaC Modules the Right Way

The evolution from manual infrastructure provisioning to Infrastructure as Code (IaC) has transformed how organizations deploy and manage their cloud resources. Yet many teams still struggle with monolithic, hard-to-maintain infrastructure configurations that become increasingly complex over time. 

The shift to modular, reusable IaC modules is not just a best practice. It’s a strategic enabler of infrastructure automation, standardization, and AI-readiness.

Why modular IaC matters more than ever

The burden of unstructured infrastructure code

Many teams start their IaC journey by simply transcribing manual processes into configuration files. They begin with a single configuration file that provisions their entire environment, only to discover that this approach becomes time consuming and error-prone as their infrastructure grows. Without proper structure, infrastructure configurations become complicated and full of dependencies. This makes it difficult to provision infrastructure consistently across different environments.

In this manner, manual processes creep back into supposedly automated workflows. When developers need to manually modify configuration files for each deployment, or when infrastructure components can’t be easily reused across projects, the benefits of IaC begin to erode. This technical debt accumulates rapidly, creating barriers to scaling and standardization.

Modularity as a driver of governance, reuse, and scale

Infrastructure modularity transforms how teams approach cloud infrastructure management. By breaking down complex infrastructure into smaller, reusable components, organizations can establish clear governance patterns while enabling rapid deployment across multiple environments. 

Modular IaC promotes infrastructure reusability by creating standardized building blocks that can be combined to meet diverse application requirements. This approach supports infrastructure standardization at scale. 

When teams can leverage pre-built, tested modules for common infrastructure patterns, they reduce the time and effort required to provision new environments. The result is more consistent infrastructure deployments, reduced configuration drift, and improved compliance with organizational standards. Explore how CTOs are redefining DevOps to support scalable, secure infrastructure.

How it supports AI-powered DevOps

Modern DevOps automation increasingly relies on AI and machine learning to optimize infrastructure decisions. Modular IaC provides the structured foundation that AI systems need to understand and recommend infrastructure changes. Well-designed modules with clear interfaces and consistent patterns enable automated systems to make intelligent decisions about resource allocation, scaling, and optimization.

Platform engineering teams are discovering that modular infrastructure serves as the perfect abstraction layer for AI-powered tools. When infrastructure is decomposed into logical, reusable components, AI systems can better understand the relationships between different infrastructure resources and make more informed recommendations for optimization and automation.Explore how AI-powered DevOps is reshaping infrastructure automation in our blog post.

3 core principles of module design

1. Clear interfaces and input/output consistency

Effective IaC modules begin with well-defined interfaces that establish clear contracts between the module and its consumers. This means designing input variables that are intuitive and comprehensive, while ensuring outputs provide all the information downstream systems need. Consistent naming conventions and data types across modules create a predictable experience for developers and enable better tooling integration.

The interface design should abstract away implementation details while exposing the necessary configuration options. This balance ensures that modules remain flexible enough to meet diverse requirements while maintaining simplicity for common use cases.

2. Sensible defaults and strict boundaries

Well designed modules incorporate sensible defaults that work for the majority of use cases while still allowing customization when needed. This approach reduces the burden on developers and minimizes the potential for configuration errors. Defaults should reflect security best practices, cost optimization principles, and operational requirements.

Establishing strict boundaries prevents modules from becoming overly complex or tightly coupled to specific environments. Each module should have a single, well-defined responsibility and clear dependencies. This separation of concerns makes modules more maintainable and reduces the risk of unintended side effects when changes are made.

3. Avoiding complexity traps

Developers often get tempted to create highly configurable and  all-encompassing modules. This can lead to complexity traps that undermine the benefits of modularity. Instead, the focus should be on creating modules that do one thing well. Complex scenarios should be addressed through composition, combining multiple simple modules rather than creating one complex module. This approach simplifies infrastructure testing, debugging, and maintenance, aligning with best practices for technical debt reduction.

Comparing strategies across IaC tools

Before choosing how to structure your modules, it’s important to understand how different Infrastructure as Code (IaC) tools approach modularity. While the principles of reusable infrastructure are consistent, implementation details vary across platforms. For a deeper comparison of leading IaC tools like Terraform, Pulumi, and CDK, including their strengths, tradeoffs, and ecosystem maturity, check out our Infrastructure as Code tools comparison blog post.

Terraform: module scaffolding, locals, and variable conventions

Terraform modules have become the gold standard for infrastructure reusability in the HashiCorp ecosystem. The platform’s module system provides excellent support for variable validation, output management, and dependency tracking. Terraform best practices emphasize the use of locals to compute complex values and reduce duplication within modules.

The Terraform Registry has established conventions for module structure, including standardized file organization and documentation formats. These patterns make it easier for teams to discover, evaluate, and consume modules. Version control system integration ensures that module changes are tracked and can be rolled back when necessary.

Pulumi: shared components and programmatic reuse

Pulumi components take a unique approach to modularity by leveraging familiar programming languages like Python, TypeScript, Go, and C# and software engineering practices. This enables more sophisticated abstraction patterns and allows teams to use existing development tools and workflows. Pulumi’s programmatic approach to infrastructure enables dynamic resource creation and more complex logic within modules.

The multi-language support in Pulumi allows organizations to leverage existing expertise while maintaining consistency in their infrastructure patterns. Components can be published as packages in language-specific repositories, making them easily discoverable and consumable by development teams. You can leverage all the power of your chosen language – functions, classes, and packages – to define and compose your infrastructure. This aligns with modern software development practices and allows for sophisticated dependency management.

CDK: constructs, stacks, and multi-language design

AWS Cloud Development Kit (CDK) introduces the concept of constructs, which provide multiple levels of abstraction for infrastructure components. Low-level constructs map directly to cloud resources, while higher-level constructs encapsulate common patterns and best practices. This layered approach allows teams to choose the appropriate level of abstraction for their needs.

CDK’s integration with software development practices, including unit testing and IDE support, makes it particularly appealing to development teams. The ability to use familiar programming constructs like loops, conditionals, and functions within infrastructure code enables more sophisticated automation scenarios.

Structuring your module library

Naming, documentation, and discoverability

A well organized module library requires thoughtful naming conventions that clearly communicate the purpose and scope of each module. Names should be descriptive, follow consistent patterns, and include versioning information when appropriate. This makes it easier for teams to discover relevant modules and understand their capabilities. 

Documentation serves as the primary interface between module creators and consumers. Comprehensive documentation should include usage examples, input/output specifications, and common configuration patterns. Automated documentation generation from code comments and configuration schemas can help maintain consistency and reduce maintenance overhead.

Versioning and testing with CI/CD

Versioning is a key part of IaC modules. Adopting module versioning strategies (e.g., semantic versioning) is crucial for managing changes and ensuring compatibility. It provides a clear contract about the impact of changes, while feature flags and gradual rollouts can minimize the risk of breaking changes. Infrastructure testing becomes crucial for maintaining quality across module versions.

CI/CD integration integration enables automated testing of modules across different scenarios and environments. This includes:

      • Unit tests for individual components

      • Integration tests for module interactions

      • End-to-end tests for complete infrastructure deployments

    Publishing modules for internal consumption

    Internal module registries provide a centralized location for teams to discover and consume approved infrastructure patterns. This could be a private Git repository, an artifact repository, or a dedicated module registry provided by the IaC tool itself (e.g., Terraform Cloud’s private module registry). These registries should integrate with existing development workflows and provide clear governance processes for module approval and publication. Access controls ensure that only validated modules are available for production use.

    4 mistakes to avoid

    1. Over-abstraction

    One of the most common mistakes in module design is creating overly abstract interfaces that obscure the underlying infrastructure. While abstraction is valuable, it should serve a clear purpose and not hide important details that operators need to understand. Over-abstraction can lead to modules that are difficult to debug, customize, or optimize. The key is finding the right balance between abstraction and transparency. Modules should simplify common tasks while still providing access to the underlying configuration when needed. This often means creating multiple levels of abstraction rather than a single, all-encompassing interface.

    2. Poor documentation

    Inadequate documentation is a significant barrier to module adoption and can lead to misuse and frustration. Documentation should be comprehensive, up-to-date, and accessible to both experienced infrastructure engineers and developers who are new to infrastructure provisioning. Examples and common use cases are particularly valuable for helping teams understand how to use modules effectively.

    3. Tightly coupled module interdependencies

    Modules should ideally be loosely coupled. Modules that are tightly coupled to specific environments or other modules create fragile configurations that are difficult to maintain and evolve. Dependencies should be minimized and clearly documented when they are necessary. This includes both technical dependencies on other modules and operational dependencies on specific deployment processes or tools.

    Loose coupling enables modules to be used in different contexts and reduces the risk of cascading failures when changes are made. This flexibility is essential for supporting diverse deployment scenarios and enabling teams to evolve their infrastructure over time.

    4. Lack of proper testing and versioning

    Modules that aren’t properly tested and versioned may break production. This can lead to outages and prevent companies from fulfilling their service-level agreements (SLAs). Without proper versioning, updates become risky because they may include breaking changes that are difficult to roll back. Untested modules often lead to production issues and security vulnerabilities. Therefore, it’s important to implement a robust testing and versioning strategy where all modules are tested and versioned before they’re used by Infrastructure as Code (IaC) tools.

    Final thoughts

    Modular IaC as a prerequisite for AI-Ready infrastructure

    The journey from manual to modular is not just about improving current infrastructure management practices, it’s about preparing for the future. 

    The future of infrastructure management increasingly depends on AI and automation tools that can understand and optimize complex systems. Modular IaC provides the structured foundation that these tools require to function effectively. By decomposing infrastructure into logical, reusable components, organizations create the building blocks that AI systems can analyze, optimize, and manage.This structured approach to infrastructure enables more sophisticated automation scenarios, from intelligent resource scaling to automated compliance checking. As AI capabilities continue to advance, organizations with well-designed modular infrastructure will be better positioned to leverage these tools for competitive advantage. Modular IaC is a critical enabler for the next generation of cloud DevOps powered by artificial intelligence.

    Why modularity is your long-term DevOps advantage

    The journey from manual infrastructure management to modular, AI-powered DevOps requires careful planning and expertise. Organizations need partners who understand both the technical challenges of modular IaC and the organizational changes required to implement these practices successfully.

    Building reusable IaC modules is not just about technical implementation, it’s about creating a foundation for scalable, maintainable, and future-ready infrastructure. The investment in modularity pays dividends through improved efficiency, reduced technical debt, and the ability to rapidly adapt to changing business requirements. As the DevOps landscape continues to evolve, modular IaC will remain a critical capability for organizations seeking to maintain competitive advantage through infrastructure automation.

    How Naviteq helps teams modernize their DevOps foundations

    At Naviteq, we understand the challenges organizations face in modernizing their DevOps foundations. We specialize in helping teams implement IaC best practices, establish robust cloud infrastructure patterns, and build highly effective IaC modules. Our expertise in DevOps tooling, CI/CD integration, and infrastructure testing ensures that your journey to a modular, automated, and AI-ready infrastructure is smooth and successful. We empower your teams to move beyond reacting to infrastructure needs and instead proactively shape your desired state with confidence and efficiency.

    Ready to transform your infrastructure?

    Schedule a consultation with our DevOps experts to learn how you can transform your cloud infrastructure from manual to module using IaC Modules.

     

    Frequently Asked Questions

    Infrastructure as Code modules are reusable, self-contained units of infrastructure code that define specific infrastructure components or patterns. They serve as building blocks that can be combined to create complex infrastructure deployments while maintaining consistency and reducing duplication.

    Infrastructure as Code (IaC) in DevOps refers to the practice of managing and provisioning infrastructure through machine-readable definition files rather than manual processes. It applies software development practices like version control, testing, and continuous integration to infrastructure management and enables teams to treat infrastructure configurations as code.

    Popular examples of IaC tools include Terraform (HashiCorp’s multi-cloud provisioning tool), AWS CloudFormation (Amazon’s native AWS service), Pulumi (supporting multiple programming languages), Azure Resource Manager (ARM) templates. Each tool provides different approaches to defining infrastructure, from domain-specific languages like HCL in Terraform to using familiar programming languages in Pulumi and CDK.

    Kubernetes itself is not an IaC tool, it’s a container orchestration platform that manages containerized applications. However, Kubernetes clusters can be deployed and configured using IaC principles and tools (like Helm). The Kubernetes API accepts YAML or JSON manifests that describe desired states for applications and configurations, which aligns with IaC concepts.

    YAML is a data serialization format, not an IaC tool itself. However, YAML is commonly used as the configuration file format for many IaC tools and platforms. Kubernetes manifests, Docker Compose files, Ansible playbooks, and GitHub Actions workflows all use YAML to define infrastructure and deployment configurations.

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    Privacy Policy

    1. Introduction

    Naviteq is committed to protecting the privacy rights of data subjects.

    “Naviteq”, “we,” and “us” refer to Naviteq Ltd. Israel (Check out our contact information.) We offer a wide range of software development services. We refer to all of these products, together with our other services and websites as “Services” in this policy.

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    What is a cookie?

    HTTP cookie is a small piece of data that we send to your browser when you visit our website. After your computer accepts it or “takes the cookie” it is stored on your computer as an identification tag. Cookies are generally employed to measure website usage (e.g., a number of visitors and the duration of a visit) and efficiency (e.g., topics of interest to our visitors). Cookied can also used to personalize a user experience on our website. If necessary, users can turn off cookies via browser settings

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    In addition to advertising partners and analytics partners mentioned above, we are using widgets, which act as an intermediary between third-party websites (Facebook, Twitter, LinkedIn, etc.) and our website and allow us to provide additional information about us or our services or authorize you as our website user to share content on third-party websites.

    • Disqus (Disqus, Inc.) is a blog comment hosting service for websites and online communities that use a networked platform. Disqus integration into a corporate blog enables website users to submit a comment to any article posted on the blog after he/she authorizes it into a personal Disqus account. Disqus Privacy Policy
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    2.3. Purposes and legal basis for data processing

    Naviteq is gathering data via this service with a view to improving the development of our products or services. Data gathering is conducted on the basis of our or third party’s legitimate interests, or with your consent.

    User data collected allow Naviteq to provide our Services and is employed in a variety of our activities that correspond our legitimate interests, including:

    • enabling analytics to draw valuable insights for smart decision making
    • contacting users
    • managing a user database
    • enabling commenting across the content delivered
    • handling payments
    • improving user experience (e.g., delivering highly personalized content suggestions) and the services delivered (e.g., a subscription service), etc.
    • providing information related to the changes introduced to our Customer Terms of Service, Privacy Policy (including the Cookie Policy), or other legal agreements

    2.4. Data retention period

    We set a retention period for your data — collected from our websites — to 1 year. We gather data to improve our services and the products we deliver. The retention period from our partners is set forth by them in their privacy policies.

    2.5. Data recipients

    We do not transfer the gathered data to third parties, apart from the cases described in the General data processing section or in this Section, as well as cases stipulated in our third partner’s privacy policies.

    3. Data we gather from our web forms

    3.1. We collect the following categories of data

    When you fill out any of the forms located at our websites, you share the following information with us:

    • Name/surname
    • Position
    • Phone number
    • E-mail
    • Location
    • Company name
    • Any other information you provided to us from your request

    3.2. How we process the data gathered

    The information about the request is transferred to our CRM or Hubspot. Later, it may be used to contact you with something relevant to your initial request, provide further information related to the topic you requested, and deliver quality service.

    By sharing personal information with us, you are giving consent for us to rightfully use your data for the following business purposes:

    • Send any updates regarding services you have shown interest in or provide further information related to the topic you requested.
    • Contact and communicate with you regarding your initial request. To get your consent to further contact you regarding any other services you might be interested in.
    • To get your consent to further contact you regarding any other services you might be interested in.
    • Maintenance and support activities of our CRM system and related activities.

    All the information gathered via contact forms is processed by the following services:

    • WordPress (Privacy Policy)
    • Hubspot (Privacy Policy)
    • Gmail services that deliver notifications about the filled out contact forms to our employees (Privacy Shield)

    3.3. Purposes and legal basis for data processing

    If you fill out a contact form to get an expert’s take on your project or to get familiar with the services our company delivers, we process your data in order to enter into a contract and comply with our contractual obligations (to render Services), or answer to your request. This way, we may use your personal information to provide services to you, as well as process transactions related to the services you inquired about from us. For example, we may use your name or an e-mail address to send an invoice or to establish communication throughout the whole service delivery life cycle. We may also use your personal information you shared with us to connect you with other of our team members seeking your subject matter expertise. In case you use multiple services offered by our company, we may analyze your personal information and your online behavior on our resources to deliver an integrated experience. For example, to simplify your search across a variety of our services to find a particular one or to suggest relevant product information as you navigate across our websites.

    With an aim to enhance our productivity and improve our collaboration—under our legitimate interest—we may use your personal data (e.g., an e-mail, name, job title, or activity taken on our resources) to provide the information we believe may be of interest to you. Additionally, we may store the history of our communication for the legitimate purposes of maintaining customer relations and/or service delivery, as well as we may maintain and support the system, in which we store collected data.

    If you fill out contact forms for any other purpose, including the download of white papers or to request a demo, we process data with a legitimate interest to prevent spam and restrict the direct marketing of third-party companies. Our interactions are aimed at driving engagement and maximizing the value you get through our services. These interactions may include information about our new commercial offers, white papers, newsletters, content, and events we believe may be relevant to you.

    3.4. Data retention period

    We set a retention period for your data collected from contact forms on our websites to 1 year. This data may be further used to contact you if we want to send you anything relevant to your initial request (e.g., updated information on the white papers you downloaded from our websites).

    3.5. Data recipients

    We do not transfer data to third parties, apart from the cases described in the General data processing section and this section.

    4. Data we gather from our web forms

    4.1. We collect the following categories of data

    When you answer a question and/or provide information via chatbot, you share the following information with us:

    • Name/surname
    • Position
    • Phone number
    • E-mail
    • Location
    • Company name
    • Any other information you provided to us from your request

    4.2. How we process the data gathered

    The information gathered is transferred to our CRM or Hubspot. Later, it may be used to contact you with something relevant to your initial request, provide further information related to the topic you requested, and deliver quality service.

    By sharing personal information with us, you are giving consent for us to rightfully use and process in any way your data, including for the following business purposes:

    • Send any updates regarding services you have shown interest in or provide further information related to the topic you requested.
    • Contact and communicate with you regarding your initial request.
    • To get your consent to further contact you regarding any other services you might be interested in.
    • Maintenance and support activities of our CRM system and related activities, etc.

    All the information gathered via chatbot is processed by the following services:

    • WordPress (Privacy Policy)
    • Gmail services that deliver notifications about the filled out contact forms to our employees (Privacy Shield)
    • Drift.com, Inc. (Privacy Policy)

    4.3. Purposes and legal basis for data processing

    If you share personal data via chatbot to get an expert’s take on your project or to get familiar with the services our company delivers, we process your data in order to enter into a contract and to comply with our contractual obligations (to render Services), or answer to your request. This way, we may use your personal information to provide services to you, as well as process transactions related to the services you inquired from us. For example, we may use your name or an e-mail address to send an invoice or to establish communication throughout the whole service delivery life cycle. We may also use your personal information you shared with us to connect you with other of our team members seeking your subject matter expertise. In case you use multiple services offered by our company, we may analyze your personal information and your online behavior on our resources to deliver an integrated experience. For example, to simplify your search across a variety of our services to find a particular one or to suggest relevant product information as you navigate across our websites.

    With an aim to enhance our productivity and improve our collaboration—under our legitimate interest—we may use your personal data (e.g., an e-mail, name, job title, or activity taken on our resources) to provide information we believe may be of interest to you. Additionally, we may store the history of our communication for the legitimate purposes of maintaining customer relations and/or service delivery, as well as we may maintain and support the system, in which we store collected data.

    If you share personal data via chatbot for any other purpose we process data with a legitimate interest to prevent spam and restrict direct marketing of third-party companies. Our interactions are aimed at driving engagement and maximizing value you get through our services. These interactions may include information about our new commercial offers, white papers, newsletters, content, and events we believe may be relevant to you.

    4.4. Data retention period

    We set a retention period for your data collected from communication with us via chatbot to 6 years. This data may be further used to contact you if we want to send you anything relevant to your initial request (e.g., updated information on your initial request, etc).

    4.5. Data recipients

    We do not transfer data to third parties, apart from the cases described in the General data processing section and this section.

    5. Data we gather via e-mails, messengers, widgets, and phones

    5.1. We collect the following categories of data

    When you interact with us via any other means and tools, we gather the following information about you:

    • Name/surname
    • Position
    • Phone number
    • E-mail
    • Location
    • Company name
    • Any other information you provided to us from your request

    The information about a customer call is stored in our internal system and includes a full call recording (starting the moment a connection was established), a voice recording if any available, a phone number, and a call duration.

    5.2. How we process the data gathered

    All the requests acquired via e-mail are stored within a business Gmail account of Naviteq located at the Google’s server. The information about the request is further transferred and stored in internal CRM either by employees of Naviteq manually or automatically for further processing according to our purposes. We may maintain and support the system, in which we store collected data.

    5.3. Purposes and legal basis for data processing

    When you contact us via any other means to get an expert’s take on your project / our services or to make any kind of a request, we process your data in order to enter into a contract, to comply with our contractual obligations (to render Services), or answer to your request.

    This way, we may use your personal information to provide services to you, as well as process transactions related to the services you inquired from us. For example, we may use your name or an e-mail address to send an invoice or to establish communication throughout the whole service delivery life cycle. We may also use your personal information you shared with us to connect you with other of our team members seeking your subject matter expertise. In case you use multiple services offered by our company, we may analyze your personal information and your online behavior on our resources to deliver an integrated experience. For example, to simplify your search across a variety of our services to find a particular one or to suggest relevant product information as you navigate across our websites. With an aim to enhance our productivity and improve our collaboration, what is our legitimate interest, we may use your personal data—such as an e-mail, name, job title, or activity taken on our resources—to provide information we believe may be of interest to you. Additionally, we may store the history of our communication for the legitimate purposes of maintaining customer relations and/or service delivery.

    If you communicate with us for any other purpose we process data with a legitimate interest to prevent spam and restrict direct marketing of third-party companies. Our interactions are aimed at driving engagement and maximizing value you get through our services. These interactions may include information about our new commercial offers, white papers, newsletters, content, and events we believe may be relevant to you or your initial request.

    5.4. Data retention period

    We set a retention period for the data collected to 6 years. This data may be further used to contact you if we want to send you anything relevant to your initial request.

    5.5. Data recipients

    We do not share data with third parties, apart from the cases described in the General data processing section and cases stipulated in our third partner’s privacy policies.

    6. Data we gather if you are our customer

    6.1. We collect the following categories of data

    If you are our customer, you have already shared the following information with us to process:

    • Names/surnames of contact persons
    • Positions
    • Phone numbers
    • E-mails
    • Skype IDs
    • Company name/address
    • Any other information you provided to us during service delivery
    • History of our communication, etc.

    6.2. How we process the data gathered

    • Information about the existing customers is transferred to our internal CRM (by our employees manually or automatically on receiving a contact form) and Hubspot (HubSpot, Inc. Privacy Policy) for further processing a customer request and providing relevant services, as well as developing recommendations on improving the services we deliver. We may further need any maintenance and support activities of our CRM system or any related activities.
    • To share contact information and information related to the services a customer is interested in, we may use the following messengers: Skype (Privacy Policy), Viber (Privacy Policy), WhatsApp (Privacy Policy), or Telegram (Privacy Policy), as well as e-mail services—Gmail (Privacy Policy) or Outlook (Privacy Policy)
    • To store and share project requirements or any other information submitted by a customer (e.g., a project budget estimation to deliver a suitable commercial offer, UI mockups submitted by a customer, test access to a customer system, etc.), we may use services of Google (Privacy Policy), Adobe (Privacy Policy), Microsoft Office (Privacy Policy), Atlassian (Privacy Policy), and Trello (Privacy Policy)
    • To provision phone calls in a distributed manner, Naviteq makes use of services to store historical data about the activities conducted.
    • To establish internal business processes within our departments and teams and to ensure timely request processing, we make use of Trello (Privacy Policy) and Atlassian (Privacy Policy). These services may store project information related to a technology stack, budget, roadmap, deadlines, Naviteq project team, etc.
    • To store the audio recordings of negotiations with a customer in order to clarify details if necessary and conduct meetings with previous, existing, and potential customers, we make use of GoToMeeting (Privacy Policy), and Hangouts (Privacy Policy), or Zoom (Privacy Policy).
    • To store case studies, describing a delivered project approved by a customer, we use an internal web portal—SharePoint Portal (Privacy Policy)—which only employees of Naviteq can access.
    • To provision contracts, all the data about the active customers is stored in a secured internal network resource with limited access. This resource is available only to our account managers or other employees concerned for the purpose of improving service delivery while establishing communication with a customer, issuing an invoice, and generating reports for a customer. Additional services Naviteq uses for issuing invoices Azets AS (Privacy Policy). These services process data in compliance with the privacy policies of the mentioned services.
    • Additionally, by sharing with us this information you are giving consent to contact you in order to get your consent for the possibility to contact you regarding any other services you might be interested in

    6.3. Purposes and legal basis for data processing

    We use personal data submitted for the following purposes:

    To fulfill/comply with our contractual obligations or answer your request. For example, we use your name or an e-mail in contact to send invoices or communicate with you at any stage of the service delivery life cycle. This way, we may use your personal information to provide services to you, as well as process transactions related to the services you inquired from us. For example, we may use your name or an e-mail address to send an invoice or to establish communication throughout the whole service delivery life cycle. We may also use your personal information you shared with us to connect you with other of our team members seeking your subject matter expertise. In case you use multiple services offered by our company, we may analyze your personal information and your online behavior on our resources to deliver an integrated experience. For example, to simplify your search across a variety of our services to find a particular one or to suggest relevant product information as you navigate across our websites.

    With an aim to enhance our productivity and improve our collaboration, what is our legitimate interest, we may use your personal data—such as an an e-mail, name, job title, or activity took on our resources — to provide the information we believe may be of interest to you and communicate with you in order to get your consent for a possibility to contact you regarding any other services you might be interested in. Additionally, we may store the history of our communication for the legitimate purposes of maintaining customer relations and/or service delivery as well as to maintain and support our CRM system and related activities.

    6.4. Data retention period

    We set the retention period for your data about our customer to 1 year from last Service delivery. We keep it to be able to reach you when we have something relevant to your initial request (for example, updated information on related services, news, events, updates, etc).

    6.5. Data recipients

    We do not share data with third parties, apart from the cases described in the General data processing section or in this section.

    7. Data we gather from the attendees of our events

    7.1. We collect the following categories of data

    When you register or attend an event organized by Naviteq, you share the following information with us:

    • Names/surnames of contact persons
    • Positions
    • Phone numbers
    • E-mails
    • Skype IDs
    • Company name/address
    • Any other information you provided to us during service delivery
    • History of our communication, etc.

    7.2. How we process the data gathered

    Data about users who filled out a contact form is stored in our internal CRM, which shall be maintained and supported, and Hubspot (HubSpot, Inc. Privacy Policy) — by our employees manually or automatically on receiving a contact form — for further processing a customer request and providing relevant services, as well as developing recommendations on improving the services we deliver.

    To share contact information, as well as information related to the events and services that may be of interest to a customer, Naviteq may use the following:

    • Messengers: Skype (Privacy Policy), Viber (Privacy Policy), WhatsApp (Privacy Policy), or Telegram (Privacy Policy)
    • E-mail services Gmail (Privacy Policy) or Outlook (Privacy Policy)
    • Social media platforms: LinkedIn (Privacy Policy)
    • VOIP phone and conferencing services: GoToMeeting (Privacy Policy), Hangouts (Privacy Policy) or Zoom (Privacy Policy).

    To provide users with the possibility to register for an event organized by Naviteq and acquire tickets, we use Eventbrite (Privacy Policy).

    To store and share information about attendees of the events organized by Naviteq, as well as to improve all the online activities related to such events, Naviteq makes use of the services of Google (Privacy Policy) and Microsoft (Privacy Policy)

    To enable marketing activities and share information about relevant services provided by our company, we use remarketing and advertising instruments available through Google Adwords (Privacy Policy).

    To build a strong community around the events organized by Naviteq and to interact with those interested in our services, we use Meetup.com (Privacy Policy).

    To optimize internal processes and improve communication channels, we may use Atlassian (Privacy Policy) and Trello (Privacy Policy).

    7.3. Purposes and legal basis for data processing

    To establish efficient communication with customers about our services, we may use the following data:

    • To fulfill and comply with our contractual obligations or answer to your request. To maintain contract development, we use your contact data to send transactional information via e-mail, Skype, or any other communication means or services. Your contact data is also used to confirm your request, respond to any of your questions, inquiries, or requests, provide support, as well as send you any updates on the services we deliver.
    • To fulfill our legitimate interest, we use your contact information and information about your interaction with our services to send promotional materials that we find relevant to you via e-mail, Skype, or any other communication means or services. Our interactions are aimed at driving engagement and maximizing the value you get through our services. These interactions may include information about our new events, commercial offers, newsletters, content, and events we believe may be relevant to you. To fulfill our legitimate interest, we use your contact information which is stored at our CRM system in order to maintain and support our CRM system and carry on any related activities.

    7.4. Data retention period

    We set the retention period for your data about our customer to 6 years from the last event you have been registered. We keep it to be able to reach you when we have something relevant to your initial request (for example, updated information on calls, e-mail, etc.).

    7.5. Data recipients

    We do not share personal data with third parties, apart from the cases, which implies Naviteq is to provide a list of registrars to the organizer of the event with a view to ensuring an acceptable level of organization and security.

    8. General data processing and data storage

    Our processing means any operation or set of operations that is performed on personal data or on sets of personal data, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction, support, maintenance, etc.

    The retention period of storing data varies on its type. As the retention period expires, we either delete or anonymize personal data collected. In case data was transferred to backup storage and, therefore, cannot be deleted, we continue to store it in a secure fashion, but do not use it for any purpose. In all the other cases, we proceed with the deletion of data.

    The information available through our websites that was collected by third parties is subject to the privacy policies of these third parties. In this case, the retention period of storing data is also subject to the privacy policies of these third parties.

    To prevent spam, we keep track of spam and swindler accounts, which may be blocked through filtering at the server level.

    A request containing words, which may be treated as spam-related or which may promote the distribution of misleading information, are filtered at the server level, as well as by company employees manually.

    Data storage on our servers, as well as on cloud services provided by Google, Amazon, Hubspot, and on other services, inter alia Drift.com or other stipulated in this policy.

    We do not make automated decisions, including profiling.

    9. Your rights

    Below, you will find a list of the rights you are subject to. Please note that some of the enlisted rights may be limited for the requests, which expose the personal information of another individual who is subject to the very same rights for privacy. In such a case, we will not be able to satisfy your request for data deletion if it contains information we are eligible to keep by law.

    The right to be informed and to access information. You have legal rights to access your personal data, as well as request if we use this data for any purpose. Complying with our general policy, we will provide you with a free copy of your personal information in use within a month after we receive your request. We will send your information in use via a password-protected PDF file. For excessive or repeated requests, we are eligible to charge a fee. In case of numerous or complex requests, we are eligible to prolong our response time by as much as two additional months. Under such circumstances, you will be informed about the reasons of these extensions. In case, we refuse to address a particular request, we will explain why it happens and provide you with a list of further actions you are eligible to proceed. If shall you wish to take further action, we will require two trusted IDs from you to prove your identity. You may forward your requests to our Data Protection Officer ([email protected]). Please provide information about the nature of your request to help us process your inquiry.

    The right for rectification. In case you believe, we store any of your personal data, which is incorrect or incomplete, you may request us to correct or supplement it. You also have the right to introduce changes to your information by logging into your account with us.

    The right to erase, or “the right to be forgotten”. Under this principle, you may request us to delete or remove your personal data if there is no solid reason for your data continued processing. If you would like us to remove you from our database, please e-mail [email protected]). The right to be forgotten may be brought into force under the following reasons:

    • Data, which no longer has a relation to its original purpose for the collection.
    • You withdraw consent with respect to the original reason data was processed, and there is no other reason for us to continue to store and process your personal data.
    • You have objections to processing your personal data, and there are no overriding legitimate reasons for us to continue to process it.
    • Your personal data has been unlawfully processed.
    • Your personal data has to be deleted to comply with a legal obligation in a European Union or a Member State law to which Naviteq is subject.
    • Your personal data has been collected in relation to the offer of information society services.

    The right to restrict processing. Under this right, you may request us to limit the processing your personal data. In this regard, we are eligible to store information that is sufficient to identify which data you want to be blocked, but cannot process it further. The right to restrict processing applies to the following cases:

    • Where you contest the accuracy of your personal data, we will restrict data processing until we have verified the accuracy of your personal data.
    • Where you have objected to data processing under legitimate interests, we will consider whether our legitimate interests override yours.
    • When data processing is unlawful, and you oppose data deletion and request restriction instead.
    • If we no longer need your personal data, but you require this data to establish, exercise or defend a legal claim.

    If we have disclosed your personal data in question to third parties, we will inform them about the restriction on data processing, unless it is impossible or involves disproportionate effort to do so. We will inform you if we decide to lift a restriction on data processing.

    The right to object. You are eligible to object to processing your personal data based on legitimate interests (including profiling) and direct marketing (including profiling). The objection must be on “grounds relating to his or her particular situation.” We will inform you of your right to object in the first communication you receive from us. We will stop processing your personal data for direct marketing purposes, as soon as we receive an objection.

    The right to data portability. You are eligible to obtain your personal data, which is processed by Naviteq, to use it for your own purposes. It means you have the right to receive your personal data — that you have shared with us—in a structured machine-readable format, so you can further transfer the data to a different data controller. This right applies in the following circumstances:

    • Where you have provided the data to Naviteq.
    • Where data processing is carried out because you have given Naviteq your consent to do so.
    • Where data processing is carried out to develop a contract between you and Naviteq.
    • Where data processing is carried out automatically. (No membership data is processed using automated means, so this right does not apply).

    Withdrawal of consent. If we process your personal data based on your consent (as indicated at the time of collection of such data), you have the right to withdraw your consent at any point in time. Please note, that if you exercise this right, you may have to then provide your consent on a case-by-case basis for the use or disclosure of certain personal data, if such use or disclosure is necessary to enable you to utilize some or all of our services.

    Right to file a complaint. You have the right to file a complaint about manipulations applied to your data by Naviteq with the supervisory authority of your country or a European Union Member State.

    10. Data security and protection

    We use data hosting service providers in the United States and Ireland to store the information we collect, and we do use extra technical measures to secure your data.

    These measures include without limitation: data encryption, password-protected access to personal information, limited access to sensitive data, encrypted transfer of sensitive data (HTTPS, IPSec, TLS, PPTP, and SSH) firewalls and VPN, intrusion detection, and antivirus on all the production servers.

    The data collected by third-party providers is protected by them and is subject to their terms and privacy policies.

    The data collected on our websites by Naviteq, as well as the data, which you entrust us under NDAs and contracts, is protected by us. We follow the technical requirements of GDPR and ensure security standards are met without exception.

    Though we implement safeguards designed to protect your information, no security system is impenetrable and due to the inherent nature of the Internet, we cannot guarantee that data is absolutely safe from intrusion by others during transmission through the Internet, or while stored on our systems, or otherwise in our care.

    11. Data transfer outside EEA

    We collect information worldwide and primarily store this information in the United States and Ireland. We transfer, process, and store your information outside of your country of residence across regions wherever we or our third-party service providers operate for the purpose of delivering our services to you and for maintenance and support purposes. Whenever we transfer your information, we take precautionary measures to protect it. Thus, the data by third-party providers may be transferred to different countries globally for processing. These data transfers fall under the terms and privacy policies of these providers and (or) under standard data protection clauses.

    The data collected by Naviteq may be transferred across our offices. Headquartered in Israel.

    12. General description

    We may supplement or amend this policy by additional policies and guidelines from time to time. We will post any privacy policy changes on this page. We encourage you to review our privacy policy whenever you use our services to stay informed about our data practices and the ways you can help to protect your privacy.

    Our services are not directed to individuals under 16. We do not knowingly collect personal information from individuals under 16. If we become aware that an individual under 16 has provided us with personal information, we will take measures to delete such information.

    If you disagree with any changes to this privacy policy, you will need to stop using our services.

    Contact us

    Your information is controlled by Naviteq Ltd. Israel If you have questions or concerns about how your information is handled, please direct your inquiry to Naviteq Ltd. Israel, which we have appointed as responsible for facilitating such inquiries.

    Naviteq Ltd. Israel:

    Israel, Tel Aviv, Alon Building 1, Yigal Alon St 94, Tel Aviv-Yafo

    Phone/fax: +972 (58) 4448558

    E-Mail: [email protected]